A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.
Responsibilities
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Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
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Generate, edit, publish and share daily content (original text, images, or video) that builds meaningful connections and encourages community members to take action.
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Set up and optimize company pages within each platform to increase the visibility of company’s social content
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Moderate all user-generated content in line with the moderation policy for each community
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Create editorial calendars and syndication schedules
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Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
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Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Requirements
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Proven working experience in social media marketing or as a Digital Media Specialist.
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Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
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Demonstrable social networking experience and social analytics tools knowledge.
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Knowledge of online marketing and good understanding of major marketing channels
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Positive attitude, detail and customer oriented with good multitasking and organisational ability
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Fluency in English, Arabic. Kurdish is a plus.
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Preferably BS in Communications, Marketing, Business, New Media or Public Relations.
