Scope and General Purpose
Research & Analysis Manager main duity is to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful Research & Analysis Manager will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
1. Specific Duties and Responsibilities:
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Interpret data, formulate reports and make recommendations
- Use online market research and catalogue findings to databases
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties researches and implement best practices
2. Desired Skills & Experience:
- Proven market research analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing or related field
