Tasks and Responsibilities:
Contact: The Agent has to approach to each client of his/her surrounding, has to make a positive impact in as many people as possible, always framed under C-4 laws, prudency and common sense.
Engagement: The Agent has to find the best way to connect with the consumer, and that includes visually analyzing him before the talking to find a prototype and probable characteristics of his person to make an intelligent approach, then talking to him with an ice-breaking method, later adapt the conversation according to the consumer’s traits and attitude, and finally closing the contact and engagement with politeness and transmission of good feelings.
Persuasion: The consumer will be persuaded about the brands either that same day or in the near future if the Agent does an excellent job; it’s all about a one-to-one communication process, and not exactly a selling but a delivery of a message to the consumer, a message that involves the effective transmission of the brand values and the establishment of a memorable experience in the customer’s mind and heart.
Report: The Agent has to permanently report the details of each action in his/her Ipad so that the WOM System can daily be able to analyze the marketing actions in order to constantly improve the entire WOM process in benefit for THE CLIENT; also the Agent must report with a call to the WOM System of any incidence or problem that may occur.
Feedback: The Agent must be in continuous relationship with the Team Leader, and give to him/her all information and feedback that can be considered important so that the Team Leader may have a global view (at least inside his/her own region) about the progress and development of the WOM System in field.
Image: because there is never a second chance of making a first impression, we have no other option than maintaining at all times the correct face and smile, the correct corporal position and posture, the right hairstyle, nice hands-nails, balanced makeup, clean shaving, ironed uniform, etc.; the agent is a visible image of OUR CLIENT, is an ambassador of a brand, and because the customer makes in his mind an identification between the message and the messenger, a link between the product and the promoter, that is why the Agent has the duty to transmit always a good, clean, neat, beautiful, and correct first impression to the consumers.
