Connecting...

Marketing Manager

Posted about 1 month ago by Muhanad Cars
Location Erbil Job Type Permanent
Salary Sector Automotive

We are looking for an experienced Automotive Marketing Manager, To develop and manage Capital Automotive brand through use of all elements of the marketing mix. Development of longer-term Automotive Marketing strategy (B2B, B2C, Digital), utilizing and enhancing OEM strategy and materials to build strong brand awareness and consideration across all brands and products ...

Responsibilities:

  • Establishes marketing goals to ensure market share and profitability of products and/or services.
  • Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.
  • Develops and executes monthly and annual marketing budgets.
  • Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
  • Communicates with outside advertising agencies regarding ongoing campaigns.
  • Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
  • Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
  • Works with the dealer and general sales manager to develop upcoming ad campaigns.
  • Communicates marketing efforts to all dealership employees.
  • Acts as liaison with news media.
  • Acts as liaison with the manufacturer regarding merchandising.
  • Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.
  • Achieves satisfactory profit/loss ratio and share of market performance.
  • Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
  • Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
  • Communicates with customers to determine their needs and interests.
  • Evaluates market reactions to advertising programs, media placement, and merchandising policy.
  • Seeks out and uses industry sources and consumer information.
  • Prepares marketing and other reports and presents them to dealership management.
  • Develops surveys and other marketing tools.
  • Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
  • Attends monthly managers meetings.
  • Other tasks as assigned.

Requirements:

  • Bachelor Degree or higher in Marketing, Advertising, or related field.
  • Minimum of 8 years’ experience in the related field of Corporate or Brand Marketing, Product Marketing, Agency Services, and or Marketing Operations
  • Automotive industry experience is highly desirable i.e. OEM or Distributor
  • Brand or Product marketing skills
  • Strong leadership and team management skills
  • Attention to detail is a must
  • Strong project management skills
  • Demonstrable track record of working with marketing and PR agencies
  • Excellent written as well as spoken English

Interested applicants must send their CV to hr@muhanadcars.com sub (Marketing Manager).

Share this Job

Muhanad Cars

W1siziisijiwmjevmtavmtmvmduvndcvmjkvzdnky2m2ndktm2q0oc00zja5lwi4ntgtnmizmda2ztqynmmxl1doyxrzqxbwieltywdlidiwmjatmtetmtkgyxqgns4yms40msbqts5qcgvnil0swyjwiiwidgh1bwiilcixndb4mtqwxhuwmdnlil1d
https://www.muhanadcars.com/

FOUNDING   Muhanad Cars for Automotive Trading Company Limited is one of the core companies of Muhanad Group was Established in 2006 in the Kurdistan region of Iraq supplies a wide variety of autom...

Live Jobs: 3 - View all Jobs
Sector Specialisms: Automotive