Job Title: Marketing Manager
Purpose of the Position
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Key Responsibilities & Duties
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existing and future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- expand and develop marketing platforms including social media platforms
- manage the productivity of the marketing plans and projects
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- create marketing presentations
- liaise with media and advertising
- collaborate with the sales function
- monitor industry best practices
Skills and Qualification
- business or marketing-related degree or equivalent professional qualification
- experience in all aspects of developing and managing marketing strategies
- technical marketing skills
- proven experience in customer and market research
- relevant product and industry knowledge
- digital marketing skills
- experience with relevant software applications
Key Competencies
- excellent written and verbal communication skills
- collaborative skills
- formal presentation skills
- organization and planning
- strategic and critical thinking skills
- data analysis and management
- problem analysis and problem-solving
- team leadership
- persuasiveness
- adaptability
- creativity
- judgment and decision-making
