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Marketing Director

Posted 5 months ago by NassPay
Location Erbil Job Type Permanent
Salary Sector Banking

Marketing Director job description

  •  Creating and overseeing the company’s marketing strategy and campaigns, including guidelines for advertising, pricing, distribution and placement in stores of products and services.
  •  Oversee the implementation of the marketing strategy
  •  Develop a brand strategy
  •  Set and administer an annual marketing budget
  •  Supervise and coordinate marketing activities or guidelines.
  •  Evaluating and developing our marketing strategy and marketing plan.
  •  Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
  •  Developing market intelligence and customer insight data, including competitor and brand analysis to drive appropriate marketing, communication, publicity campaigns, and new product development
  •  Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary
  •  Responsible for leading the development of new product plans and campaigns gaining buy-in of the management team to proposed recommendations

KEY SKILLS / EXPERIENCE:

  •  Significant experience of confident, driven, and dynamic senior leadership within a marketing function
  •  Experienced in understanding a segmented customer base
  •  Credible at all levels and ability to communicate, challenge, inform and influence at senior level with data and metric-driven communications
  •  Clear communicator of strategies and concepts, with the ability to be a challenger or market changer
  •  Strong inspirational leadership qualities with a demonstrable record in leading and developing teams
  •  Solid understanding of customer lifetime value 
  •  Proven history of developing impactful and effective marketing campaigns
  •  Experience in developing strategy and converting strategy into action

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