Job summary:

The Marketing & Communication Lead is responsible for implementing, overseeing, and handling marketing strategies and social media platforms that advance the group’s mission by reaching a broad audience and attaining greater exposure. S/he will be responsible for achieving revenue goals by developing and executing sales and marketing plans, in-person sales meetings and networking, marketing the entire restaurants chain and functioning as a public relations spokesperson to promote the outlets locally.

Job duties and responsibilities:

• Set yearly business development and marketing strategies for the company’s outlets in line with the company’s visions & objectives.
• Brainstorm new and creative growth strategies in coordination with management.
• Setting up overall business strategy-product development, communication strategy, budget, calendar, events calendar, digital media, social media and promotional activities with local media and media agencies.
• Manage an events schedule to maximize yield and ensure the complete administration and execution of all planned events
• Attend events, as required, in order to build relationships with a network of potential customers and develop possible business opportunities.
• Plan and execute all digital/marketing aspects, including SEO, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against the set goals.
• Set the monthly communication plan in line with management’s visions and goals.
• Act as the main contact with communication agencies: 1) monthly briefs; 2) regular follow up; 3) reviewing and confirming posts and communication plans prepared by agencies; 4) follow set timeframes and deadlines and apply it with communication agencies.
• Collaborate with Head of Departments while preparing the monthly communication plan to have a diversified and novel communication at all times.
• Answer customers’ inquiries through our social media portals.
• Ensure that we providing flawless, upscale, professional and high-end guest service experiences.
• Analyse customer feedback and provide strategic direction to continuously improve overall rating.
• Actively listen to, investigate, follow up and resolve customers’ complaints.
• Perform other work-related duties as assigned by management.

Reporting Line:

• Reports directly to the Founder & CEO.