Market Research Capacity building

Posted 4 months ago by GIZ Procurement
Location Job Type Permanent
Salary Sector NGO

Call for Letter of Expression of Interest 

Market Research Capacity Building 

The Private Sector Development and Employment Promotion (PSD) project is requesting services  from individual consultants for Market Research Capacity Building.

The Private Sector Development & Employment Promotion (PSD) Project in Iraq is a multi-donor action  commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ),  co-funded by the European Union (EU) and implemented by the Deutsche Gesellschaft für  Internationale Zusammenarbeit (GIZ) GmbH.  

The PSD Project supports governmental efforts of creating conditions for a growth-oriented business  and investment climate in central and south Iraq as well as the Kurdistan Region of Iraq. It provides  advisory services for economic reforms to government partners and supports fact-based policymaking by promoting the inclusion of private sector representations, academic institutions, and civil society  organizations in policy-making processes. 

In addition, the PSD Project supports the creation of employment prospects in the private sector for  young Iraqis, especially women and returnees, following an integrated approach that combines labor market-driven skills development and job placement measures as well as entrepreneurship  development, and advisory services for MSMEs. 

Overall, this multi-donor action emphasizes developing the long-term abilities of its partners such as  the Ministry of Higher Education and Scientific Research, Ministry of Labor and Social Affairs,  chambers, and business associations. Special attention is given to sectors with a strong potential for  growth such as agribusiness, solar energy, waste management, and hospitality, with a regional focus  on Baghdad, Basra, Diwaniyah, Diyala, Erbil and Mosul. 

Service requirement: 

Since 2019, the PSD project has supported our partner organizations in the various project regions,  working directly in Erbil with the Kurdistan Federation of Chambers of Commerce and Industries  (KFCCI), and most recently in Diyala with the Diyala Chamber of Commerce (DCC) and Diyala Chamber  of Industries (DCI) to deliver business development services (BDS) to the members' companies,  particularly micro, small, and medium enterprises (MSMEs). 

Based on the request of partner organizations, and to expand their range of services provided to  member companies and the public, the PSD project shall provide expert training to partner staff in  Diyala and Erbil on methods and tools to collect, analyze, and publish relevant market statistics. 

Given MSMEs’ inability to conduct market research on their own, up-to-date statistics on market  trends would be a crucial service that partner organizations can provide their members. 

The theoretical training course shall cover basic market research types, best practices, methodologies,  and tools, including an introduction to the basic software that can be used to collect and analyze trends  in market data. The practical aspect shall include real-world case-based training, with the consultant  guiding the participants through the process of collecting, analyzing, and publishing a report for a real  market segment.


By the end of this service, the participants shall be well-equipped to effectively conduct research on key market sectors and deliver the findings to their member companies. The consultantshall work with  the participants to produce a final market research report using the skills they have learned. 

The approximate technical requirement of the consultant is as follows:  

  • Education
    • Master’s degree in a related field (Statistics, Applied Statistics and Research Methods,  Marketing).
  • Professional experience: 
    • Minimum two years of experience in business consulting, statistics, marketing, or market  research. 
    • One reference of experience in developing a market research report. Previous experience with  training, leading, and guiding participants, or team members to achieve specific goals. Experience in the region/knowledge of Iraq, including the Kurdistan region of Iraq (KRI), for at  least 3 years. 
  • Language skills of proposed experts: 
    • Business fluency in English is a must, in addition to (Arabic or Kurdish) according to the area of  work. 

Factors for Consideration:

Responders are expected to write an explanation about how they can address each of these areas of interest by GIZ-PSD, which will be used to determine if bidders shall be pre-qualified. 

  • Ability or confirmation of ability to provide goods or services described above. The bidder is registered and licensed in the federal Iraq to perform the work outlined above
  • The bidder can prove they have the necessary financial resources to perform the work. 
  • Illustrative CVs of individuals on staff, or available to the bidder, who can perform the term of  reference. 
  • The company local bank account under the company name. 
  • Three past performance descriptions illustrating relevant experience delivering the required  services 

Response Format 

Interested bidders must complete their responses, in English, following the specifications outlined  below and express their interest to submit a bid when receiving a relevant invitation to bid. The  response format consists of three sections 

Section 1: Bidder Information  






Cover Letter 

Vendor Information: Company Name, Address and Phone Number, Form of Incorporation  (corporation, partnership, NGO, etc.), Number of Years in Business, Number of Employees  (full and part-time), Name of Managing Director, History of organization.

Section 2: Factors for Consideration  


Responses to each of the factors for the consideration stated above

Section 3 Client Reference: 


Include three Client References, each reference must include the following: -Client Name, address, Point of Contact Name, Telephone number, email


-Similar work performed and period of performance


Interested individuals must submit the above requirement forms (I. to IX.) via email with the email subject name “PSD – Market Research Capacity Building”



  • Baghdad and Erbil.

The deadline for submission is: 

On Thursday, 22.11.2022 

AT 12:00 

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