We are looking for a field based Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Fieldwork and data collection in qualitative marketing research
Key Responsibilities & Duties
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Field word and data collection in qualitative marketing and combine information into actionable items, reports and presentations preferences
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Perform valid and reliable market research SWOT analysis
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Interpret data, formulate reports and make recommendations
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Identify market trends, pricing/business models, sales and methods of operation • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
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Remain fully informed on market trends, other parties researches and implement best practices.
Skills and qualification:
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Proven Market Research Analysis experience
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Understanding of the market
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Ability to interpret large amounts of data and to multi-task
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Strong communication and presentation skills
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Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
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Search engines, web analytics and business research tools acumen
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Adequate knowledge of data collection methods
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Strong analytical and critical thinking
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BS degree in Statistics, Marketing or related field
