Marketing Analyst job description: Job duties and responsibilities
- Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
- Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
- Measure the effectiveness of advertising, marketing and communications strategies
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Monitor budget distribution and performance of paid ad campaigns
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
- Complete concept-testing for new products.
- Create questionnaires and surveys.
Requirement
- Possess search engines, web analytics, and business research tools acumen
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Strong communication and presentation skills
- Deep knowledge of data warehousing, and mining
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge with CRM programs
- Strong analytical and critical thinking
- Advise clients or senior management on the best ways to use provided data