Marketing Analyst

Posted 8 months ago by NassPay
Location Erbil Job Type Permanent
Salary Sector Banking

Marketing Analyst job description: Job duties and responsibilities

  •  Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
  •  Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  •  Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
  •  Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
  •  Measure the effectiveness of advertising, marketing and communications strategies
  •  Measure ROI of online and offline advertising campaigns
  •  Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
  •  Monitor budget distribution and performance of paid ad campaigns
  •  Work closely with sales and marketing teams to identify opportunities for new client acquisition
  •  Complete concept-testing for new products.
  •  Create questionnaires and surveys.


  •  Possess search engines, web analytics, and business research tools acumen
  •  Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office 
  •  Strong communication and presentation skills 
  •  Deep knowledge of data warehousing, and mining
  •  Adequate knowledge of data collection methods (polls, focus groups, surveys etc) 
  •  Working knowledge with CRM programs 
  •  Strong analytical and critical thinking 
  •  Advise clients or senior management on the best ways to use provided data

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