(Make sure when re-directed to our FastPay website after applying here, apply there as well, otherwise we will not receive your CV.)
Candidate Qualification:
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Master's or Bachelor’s degree in marketing, advertising, business management or related field.
Candidate Experience:
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Minimum 3-4 years of experience in managing digital marketing campaigns (SEO/SEM/PPC).
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Deep understanding of the digital marketing and advertising technology ecosystem.
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Strong knowledge with third party app marketing platforms, app tracking and analytic tools.
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Working knowledge of web analytics tools, bidding management tools, engagement tools, landing page optimization techniques and affiliate marketing tools.
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Basic knowledge of HTML, CSS, and JavaScript development and constraints.
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Strong analytical skills and data-driven thinking.
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Up-to-date with the latest trends and best practices in online marketing and measurement.
Responsibilities include (but not limited to):
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Lead strategy, execution and ongoing management of all digital marketing programs and campaigns from start to finish and beyond.
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Make use of engagement tools and marketing automation techniques to deal with customer acquisition, engagement, upselling, cross selling, retention and churn.
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Create and manage paid ad campaigns on Google Ads & Social media channels including Search, Display, Remarketing, Mobile Networks and Programmatic Ads.
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Plan, strategize, implement, monitor and improve the SEO (on-page and off-page) of the company's websites and apps.
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Effectively use Google Analytics and Google Console and optimize the campaigns and improve the PPC / CPA.
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Implement tools for App marketing, tracking and analytics (Android & iOS).
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Coordinate with multiple teams like designers, developers, content writers & social media.
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Collaborate with existing marketing team on all projects including integrated initiatives.
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Report on the performance of programs and initiatives and leverage data to drive and enhance future efforts.
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Review new technologies and keep the company at the forefront of developments in digital marketing.
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); and enhance future efforts.
