Digital Marketing Director

Posted 8 months ago by NassPay
Location Erbil Job Type Permanent
Salary Sector Banking

Digital Marketing Director duties and responsibilities

  •  Plan and execute all digital marketing, including SEO/SEM, social media, and display advertising campaigns Working with other department heads and staff to discuss plans and marketing strategies
  •  Organize and lead the digital marketing team 
  •  Measure ROI and KPIs
  •  Measure and report performance of all digital marketing campaigns
  •  Plan, execute and measure experiments and conversion tests
  •  Monitoring and evaluating online media campaigns to keep them fresh and effective
  •  Create, maintain, and implement a digital marketing and editorial calendars
  •  Meeting with the marketing and design teams to define advertising strategies and requirements.
  •  Conducting market research through techniques such as A/B testing to guide the marketing strategy.
  •  Reviewing and proofreading all digital content such as social media content, advertisements, and website content
  •  Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
  •  Prepare and manage digital marketing budget
  •  Research competition, investigate benchmarks, and provide suggestions for improvement
  •  Monitoring social media for relevant engagement opportunities and working alongside the creative team to react to these
  •  Engaging with industry influencers and helping with influencer identification

Digital Marketing Director requirements

  •  In-depth knowledge of different digital marketing channels
  •  Good knowledge and experience with online marketing tools and best practices
  •  Sense of ownership and pride in your performance and its impact on the company’s success
  •  Critical thinker and problem-solving skills
  •  Team player
  •  Good time-management skills
  •  Great interpersonal and communication skills
  •  Good understanding of e-commerce and CMS platforms such as WordPress, Shopify, and Squarespace.
  •  Strong leadership and project management skills.

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