Digital Marketing Director duties and responsibilities
- Plan and execute all digital marketing, including SEO/SEM, social media, and display advertising campaigns Working with other department heads and staff to discuss plans and marketing strategies
- Organize and lead the digital marketing team
- Measure ROI and KPIs
- Measure and report performance of all digital marketing campaigns
- Plan, execute and measure experiments and conversion tests
- Monitoring and evaluating online media campaigns to keep them fresh and effective
- Create, maintain, and implement a digital marketing and editorial calendars
- Meeting with the marketing and design teams to define advertising strategies and requirements.
- Conducting market research through techniques such as A/B testing to guide the marketing strategy.
- Reviewing and proofreading all digital content such as social media content, advertisements, and website content
- Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
- Prepare and manage digital marketing budget
- Research competition, investigate benchmarks, and provide suggestions for improvement
- Monitoring social media for relevant engagement opportunities and working alongside the creative team to react to these
- Engaging with industry influencers and helping with influencer identification
Digital Marketing Director requirements
- In-depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Sense of ownership and pride in your performance and its impact on the company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Good understanding of e-commerce and CMS platforms such as WordPress, Shopify, and Squarespace.
- Strong leadership and project management skills.
