Job Title: Digital Marketing Director
Location: Erbil
Reporting to: Business Development
Department: Marketing Manager
Purpose of the Position
Digital Marketing Directors are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding, and training digital marketers and other marketing positions in the team. He/She will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Key Responsibilities & Duties
- Build our digital marketing roadmap
- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency
- Measure ROI and KPIs and prepare a budget.
- Prepare and manage digital marketing budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
Skills and Qualifications:
- Proven work experience as a Digital marketing director
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands-on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
- BSc degree in Marketing, Digital technologies or relevant field
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills.
