Summary
This position will Create, set up and launch campaigns on our CRM Platform (MoEngage). Push notification, SMS, Email, In-app, WhatsApp. The role involves the following duties: Planning CRM strategies designed to attract and retain customers while expanding the brands.
Liaising with other departments to create a CRM strategy that works across the board.
Position Accountabilities:
- Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty, and expanding the company brand.
- Making sure the customer database is correctly segmented for targeted marketing activities.
- Collaborating with other departments ensures the CRM strategy works well for every aspect of the business.
- Development of testing strategies to guarantee the most efficient approach for the organization and its customers.
- Coming up with creative ideas, preparing proposals, overseeing the production process & execution, and reporting the results to the relevant people.
Qualifications/Experience/Skills:
- The ability to meet tight deadlines
- Excellent communication skills
- Ability to create campaigns that grab the attention of customers
- Top quality analytical skills.
Experience on:
- Sales
- Marketing
- Ecommerce
- Creativity
- Problem-Solving
- Teamworking
- Advanced level of computer literacy
- Time management
- Project management
