As a Director of Marketing & Communications you are responsible for the development and effective implementation of marketing and promotional strategies for the positioning of the property as highly desirable to its identified target markets and within the parameters set by Rotana. In addition, overlook the day-to-day operation of the department together with associated tasks and duties as assigned by the General Manager and the Corporate Vice President - Marketing.
General Duties and Responsibilities:
- Design and implement appropriate marketing strategies in order to ensure the effective strategic positioning and viability of the company and the property
- Increase the profile of the property through the development of a network of sponsors, stakeholders and patrons
- Ensure that all the identified target markets and stakeholders of the property are kept briefed of the developments and other activities at the properties and within Rotana
- Expose the property to a broad, representative and sustainable client base at local, national and international levels
- Ensure effective public relations and promote goodwill between the property and all target markets
- Handle all press releases and the dissemination of information to the media
- Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the company and property
- Establish effective relations with agencies to devise and maximize publicity materials (printed and online collaterals, radio campaigns, advertising, etc.)
- Develop and manage effective direct marketing campaigns to identified target markets, using either surface or electronic mailing means
- Control the budget, allocated for the marketing and promotional functions and at the same time, ensure that marketing and promotional exposure are maximized
- Negotiate effectively with potential sponsors and ultimately close advantageous arrangements
- Source sponsorship from various companies, banks, airlines, etc. for promotions and partnerships
- Handle the property branding during exhibitions, that the company is participating, in addition to initiating and organising events
- Provide the management with creative ideas to project and enhance the image of the company and property
- Effectively supervise the work of all subordinates and provide the appropriate training and guidance
- Submit a monthly report to the General Manager and Corporate Vice President – Marketing, updating on all matters related to the activities within the Department
- Produce regular financial reports for the General Manager and the Corporate Vice President – Marketing
- Operate in a safe and environmentally friendly way to protect guests’ and employees’ health and safety, as well as protect and conserve the environment
- Comply with the hotel environmental, health and safety policies and procedures
