Brand Manager

Posted 8 months ago by MSELECT
Location Erbil, Iraq Job Type
Salary Sector Retail

MSELECT is looking to hire a Brand Manager for a retail client in Erbil. Candidates must have a minimum of 7 years of relevant experience. English and Arabic is a must, Kurdish is a plus.


Job Summary

The Brand Manager is responsible for the communication and maintenance of the brand’s values, aligning market and brand strategies, providing a clear vision and position to the brand, and keeping track of business performance, opportunities and threats. The Brand Manager also acts as the direct contact for all marketing activities with the suppliers. The Brand Manager reports directly to the Division Manager on all aspects of business for example, budgeting, Marketing strategies, supplier relation.


Main Responsibilities



  • Study marketplace trends in Iraq: brand ranking, market share, etc.
  • Monitor the competition through market surveys, pricing analysis, products comparison
  • Plan, develop and implement marketing strategies in the Iraqi market to achieve the designated brand’s objectives
  • Communicate annual brand marketing plan to all retailers
  • Have an accurate awareness of brand principles and communicate same to all clients
  • Determine and manage the marketing budget in coordination with the division Manager
  • Responsible for the A&P as agreed with the supplier and internally
  • Determine and manage the marketing budget in coordination with the division Manager
  • Present and update the suppliers on the current situation of the Iraqi Market
  • Liaise with the internal merchandising department for good execution of animations

Forecasts and logistics:

  • Coordinate with the commercial and finance divisions on the demand order and submitted to the suppliers accordingly
  • Determine and analyze the market needs in all items related to our brands
  • Negotiate with suppliers on prices and invoices
  • Monitor and analyze sell out data to accurately forecast orders per season per client.
  • Analyze the stock and ensure that dormancy is kept to a minimum


  • Ensure a good understanding of the market and the clients.
  • Conduct market surveys periodically
  • Get data and information of the market to be inserted in the presentation


  • Conduct regular training for the concerned employees on our products specification and novelties
  • Maintain high standards of Visual Merchandising housekeeping in term of cleanness, display, lighting and stock rotation
  • Implement all merchandising as per the brand’s visual merchandising guidelines
  • Conduct daily walkthroughs to check presentation standards


Required Skills

  • Destination & Compass – Has written business goals, has written strategic plan, writes compelling SMART goals and is committed to them, knows what must be done and why, has a developed action plan and follow the action plan, has determined possible obstacles and has a plan to deal with the obstacles, has check points and debriefs daily, and continuously monitors performance in sales closures.
  • Outlook – Believes in self, company and marketplace and is passionate about learning and growing. Takes responsibility for own success, doesn’t externalize, accepts challenges, does not take “no” as failure, but as an opportunity to succeed.
  • Communication –Creates and sustains ongoing forums that encourage two-way communication opportunities; demonstrates and promotes positive prospect, client, and work relationships; proactively addresses and manages conflict and disputes; works to achieve constructive resolution. - Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. - Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information

*Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process

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