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Miniso was founded in 2011 by Japanese designer Junya Miyake, a graduate of the Bunka Fashion College in Shinjuku, Tokyo, and Chinese entrepreneur Ye Guo Fu. Initially claiming to be a famous Japanese brand, despite operating primarily in Mainland China under Chinese company Aiyaya,Miniso has since expanded to Taiwan, Hong Kong, Macau, Japan, South Korea, Malaysia, Singapore, Vietnam, the Philippines, North Korea, and other countries.Sales in one store in Vietnam on its opening day exceeded $10,000 in one hour.On August 6, 2016, Miniso signed a Comprehensive Strategic Cooperation Agreement with an American partner to expand its retail operations to the United States.

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