Late in 2006, Elie Khayata pioneered the development of creative department by hiring media specialist & graphic designers to create ads. In order to sell more space, he soon realized it can be done if the company provides a comprehensive advertisement service by creating the ad content itself. Thus the graphic designer became the creative mind behind the magic. In the course of Mr. Khayata's many travels, he teamed up with friends and built "Gravity Communication Agency". Together, they had many merry adventures: building a great reputation in Kurdistan and Iraq then expanding to Damascus and Dubai where they established offices.